Empowering Brands to Thrive in the Digital Age

In today’s competitive landscape, having a strong and authentic online presence is no longer optional—it’s essential. Recognizing this need, BOP was created to help businesses build meaningful connections with their audiences while crafting strategies that drive measurable growth and long-term success.

The Vision Behind BOP

BOP was co-founded by Abby Penston and Maddi McKinley, two accomplished professionals with exceptional expertise in business strategy, leadership, and digital marketing.

Abby Penston is a respected leader with a wealth of experience in strategic management. Her career includes serving as CEO of Focus Travel Partnership, where she steered independent travel companies to success, and contributing her strategic expertise at Connections. BE. Abby’s work at Myexec, her business coaching and strategy consultancy, reflects her passion for empowering senior leaders to align their vision, execute growth strategies, and build high-performing organizations. Her extensive experience in negotiating multi-million-pound contracts, streamlining supply chains, and mentoring business leaders brings a robust foundation to BOP’s strategic approach.

Maddi McKinley brings a creative and results-driven perspective, honed through her work leading some of the RSPCA’s most impactful campaigns. As part of the UK’s largest animal welfare charity, Maddi’s ability to engage audiences with compelling storytelling and innovative digital strategies has driven incredible success in raising awareness and support for key causes.

Together, Abby and Maddi have combined their expertise to establish BOP, offering businesses more than just digital presence—they offer a strategic partnership for sustainable growth in the digital age.

Strategic Offerings: Tailored to Your Business

At BOP, we understand that every business has unique needs. That’s why we’ve designed comprehensive service packages, blending Abby’s expertise in strategic management and leadership with Maddi’s talent for digital marketing and audience engagement.

1. The Essentials Package

For startups and small businesses looking to establish their online presence.

• Social media account set-up and optimization.

• Strategic messaging to define your brand’s voice.

• 12 bespoke posts per month, accompanied by basic analytics.